The North American Basketball League (NBA) launched the ‘NBA Together’ campaign with which they seek to liven up the confinement through four actions divided into spreading truthful news about the coronavirus, share stories of volunteering and help, home and direct training programs with players.
While the coronavirus pandemic led to the suspension of the 2019-2020 NBA season, it has not diminished the league’s impact and global reach. So, we start a global community and social engagement campaign which aims to support, engage, educate and inspire youth, families and fans in responding to the pandemic & rdquor ;, the NBA said in a statement.
Curb fake news
One of the mainstays of information is to try to avoid the false news circulating on the internet so as not to produce more nervousness in the population, initiative to which the Spanish base of Phoenix Suns Ricky Rubio has already joined.
– NBA Spain (@NBAspain) March 26, 2020
“If we are passing information to others, let’s make sure it is correct and truthful. Please pay attention to the recommendations of the health experts. From healthy habits, to social distancing. Visit the World Health Organization website to find the latest information on the coronavirus & rdquor ;, he stated in a video broadcast by NBA Spain.
The American League is also encouraging the population to share how they are helping their friends and family in the fight against the coronavirus with the hashtag #NBATogether to be able to spread it on their social networks.
The stars, closer
In addition, the NBA will surround its players with fans through live shows in which they can ask what they consider to be the stars of the competition. Cleveland Cavaliers player Kevin Love will open this section this Friday.
The latest action created by the League is the ‘JrNBAatHome’, which consists of a free online ‘clinic’ designed so that the youngest can continue to develop their basketball skills from home with dynamic exercises that at the same time keep them in shape during quarantine. Here are two examples, via Twitter
Work on ball handling ⛹ with the Dribble Drill 3-3-3.
– NBA MEXICO (@NBAMEX) March 24, 2020
RetoThe challenge from behind the back⚠
– NBA MEXICO (@NBAMEX) March 23, 2020
The NBA has already uploaded four videos that exceed five million views: ‘Learn to bounce two balls at the same time’, with Memphis Grizzlies center Jaren Jackson Jr; ‘Strengthen your lower body’, from the hand of the forward of Cleveland Cavaliers, Larry Nance Jr; ‘Perfect your shooting mechanics at home’, alongside Dallas Mavericks head coach Rick Carlisle; Y ‘Create your own work at home pattern’, from the hand of Seattle Storm player Jewell Lloyd.
Raise more than 50 million
Additionally, the NBA is committed to contributing and helping to raise more than $ 50 million to help coronavirus impacted people, the community, and healthcare organizations that provide vital services around the world, including more than 30 Millions of dollars already committed by NBA, WNBA teams, players, and players to date.