Opinion: Telematic medicine becomes the great ally of the health sector to streamline consultations during the pandemic

🔊 Play COVID-19 has accelerated progress in the digital transformation processes of the healthcare sector, the advances that were expected in 3 years have happened in 3 months. According to the third edition of the Aegon Health and Lifestyle study, 7 out of 10 telemedicine users declare that it has been very useful to them. … Read more

Repositioning of the company after COVID as a starting point

Faced with this paradigm shift, as Pere Sbert has underlined, “we must offer differential values such as sustainability, creating new needs in the customer to attract them with proactive offers”. For this, as Juanjo Calvo has added, “we have to align our reason for being with demand niches, concentrating on the essence”. With this objective, … Read more

Marketing: Best Practices Applicable to Referral Marketing

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How effective are H & M’s circulatory efforts?

For several years now, the fast fashion brand H&M has been collecting discarded clothing in its branches around the world. However, questions arose as to what H&M is doing with all of these garments (29,005 tons in 2019 alone) as it is not possible to convert them all into new clothes. Mixed materials like the … Read more

Marketing: WhatsApp and Facebook acknowledge their “mistake”

Get the latest industry news delivered to your inbox: Subscribe ✉ 🔊 Play Perhaps one of the topics that gave the most to talk about in recent months was the announced change in WhatsApp policies, which did not go down well with users. The annoyance of various people responded to the fact that, according to … Read more

Alternative to the formation of zero VOC water-based coatings // PAINT AND VARNISH

19. Feb 2021 // Production & Labor A current work deals with the characterization of free and surface water of colloidal unimolecular polymer particles for coating applications. The CUP system is surfactant free and has zero VOC, which offers great potential for coating applications. Image source: PublicDomainPictures – Pixabay (symbol image). Colloidal unimolecular polymer particles … Read more

Marketing: This is what a “catalog of incentives” should include

🔊 Play The incentive catalog is one of the key tools in an incentive or motivation program. In many cases, the catalog will even be the main issue to promote the use and participation in a platform of this type. A very elaborate, attractive or creative mechanics is of little use if we do not … Read more

Marketing: Twitter looks to WhatsApp to launch new features

Get the latest industry news delivered to your inbox: Subscribe ✉ 🔊 Play In a change that was expected for several years now, it has now become apparent. Voice conversations have begun to gain relevance and although WhatsApp was a pioneer in this regard, now everything seems to indicate that more and more brands want … Read more

Digital transformation: Advance digital transformation to implement medicine

🔊 Play In order to carry out a correct implementation of personalized precision medicine (MPP), a greater commitment to digital transformation is necessary. The report ‘Proposal of recommendations for the digital transformation of the health system for the incorporation of Personalized Precision Medicine’, promoted by the Roche Institute Foundation, includes some of the principles on … Read more

Marketing: Profile of young consumers of «mobile entertainment»

🔊 Play In 2020, mobile entertainment experienced one of its greatest periods of growth. This boom is explained, in part, by the increase in free time at home that brought with it confinement and the search for digital alternatives for leisure by users. In total, the year closed with worldwide profits of about $ 68.5 … Read more