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After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

Snap's stock has declined following the unveiling of its new SPECS augmented reality glasses, priced at $2,195.

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📍 How it ended

Snap unveiled SPECS augmented reality glasses priced at $2,195. The company's stock fell following the launch.

The story quieted without a definitive conclusion in the coverage.

Epilogue added 15d ago, after coverage quieted.

The brief

Snap has introduced SPECS, a new line of augmented reality glasses. CEO Evan Spiegel has positioned the device as a bet on a post-smartphone future. Following the announcement, Snap's stock price experienced a decline.

Coverage from CNBC, TechCrunch, and Yahoo Finance emphasizes the high $2,195 price point and the subsequent market reaction. Additionally, PCMag and CNET highlight hardware concerns, describing the glasses as chunky and noting a design that bends the ears. Future developments depend on the market's response to the pricing and hardware design.

Analyst estimates cited by Yahoo Finance suggest the development costs for the glasses may have been substantial.

Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 33d ago.

Quick answers

How much do the new Snap AR glasses cost?

The SPECS augmented reality glasses are priced at $2,195.

How has the market reacted to the launch?

According to reports from TechCrunch and Yahoo Finance, Snap's stock took a dive following the unveiling.

What are the primary criticisms of the hardware?

PCMag and CNET describe the glasses as chunky and note that the design bends the ears.

Coverage (8)

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