Kroger just made a major change to its rewards program
Kroger is expanding its loyalty program, allowing customers to redeem fuel points for grocery savings.
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📍 How it ended
Kroger overhauled its rewards program to expand beyond fuel. Customers are now able to redeem loyalty fuel points for grocery savings and in-store discounts.
Epilogue added 10d ago, after coverage quieted.
The brief
Kroger has updated its rewards program to allow customers to use fuel points for grocery discounts. The points system, which previously applied only to fuel, now enables members to redeem rewards for in-store savings.
Coverage from outlets including Grocery Dive, AOL, and the Cincinnati Enquirer emphasizes the expansion of the program. Reports from NBC 5 Chicago note that the change also affects Mariano's, a company owned by Kroger.
Future developments involve the implementation of these new redemption methods as members transition to using points for both gas and groceries.
Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 18d ago.
Quick answers
What is the primary change to the Kroger rewards program?
Customers can now use their fuel points to receive discounts on groceries.
Which other stores are affected by this change?
According to NBC 5 Chicago, the change applies to Mariano's, as Kroger is its parent company.
Can customers still use points for fuel?
Yes, coverage from WLWT indicates members can redeem points on both gas and groceries.
Coverage (12)
- Kroger will now let customers use fuel points for groceries AOL.com · 22d ago
- Kroger lets shoppers redeem loyalty points for grocery savings Grocery Dive · 22d ago
- Kroger rewards program expands to cover grocery discounts qz.com · 22d ago
- Mariano's parent company Kroger makes major change to grocer's shopping rewards program NBC 5 Chicago · 22d ago
- Kroger will now let customers use fuel points for groceries Cincinnati Enquirer · 22d ago
- Kroger makes changes to Fuel Points program to help shoppers save in-store FOX19 | Cincinnati · 22d ago
- Kroger overhauls its rewards program, no longer applies to just fuel The Business Journals · 22d ago
- Kroger fuel points, rewards system changing FOX 2 Detroit · 22d ago
- Kroger points program changes, allowing members to redeem on gas, groceries WLWT · 22d ago
- Kroger Rewards Program Expands with New Ways to Save Kroger · 22d ago
- Kroger makes changes to Fuel Points program to help shoppers save in-store FOX19 | Cincinnati · 22d ago
- Kroger just made a major change to its rewards program WKRC · 22d ago
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