Hasbro announces new partnership with Nintendo for Zelda toys
Hasbro and Nintendo have entered a multi-year partnership to produce toys based on The Legend of Zelda franchise.
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The brief
Hasbro and Nintendo have announced a new multi-year agreement to create toys based on The Legend of Zelda. The collaboration aims to bring the gaming franchise into a new line of physical merchandise.
Coverage from Kotaku, Business Wire, and Yahoo emphasizes the long-term nature of the deal. Toy Habits specifically notes that 6-inch figures are slated for reveal during SDCC 2026.
Future developments center on the upcoming reveal of the first products, with more details expected at the San Diego Comic-Con event.
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Quick answers
What is the nature of the Hasbro and Nintendo deal?
It is a multi-year partnership to produce toys based on The Legend of Zelda franchise.
What specific products have been mentioned?
Coverage mentions 6-inch figures.
Where will the first toys be revealed?
According to Toy Habits, they will be revealed at SDCC 2026.
Coverage (6)
- The Legend of Zelda Toys on the Way from Hasbro as Live-Action Movie Looms IGN · 5h ago
- Nintendo And Hasbro Enter ‘Multi-Year’ Deal To Make Zelda Toys Kotaku · 5h ago
- Hasbro Legend of Zelda 6-Inch Figures to be Revealed at SDCC 2026 Toy Habits · 5h ago
- Hasbro Announces Partnership With Nintendo For Zelda Toys, First Will Be Revealed Soon Yahoo · 5h ago
- Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise Business Wire · 5h ago
- Hasbro announces new partnership with Nintendo for Zelda toys Nintendo Everything · 5h ago
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